About
Crystal Fuller Morley, MBA
Senior Marketing Executive | Healthcare
Transformative Healthcare Marketing Leader
I'm a senior healthcare marketing executive with more than 20 years of experience helping healthcare, behavioral health, healthtech and provider services organizations accelerate growth, strengthen market positioning and build scalable marketing infrastructure.
My background spans enterprise healthcare systems, multi-site organizations, PE-backed companies and high-growth environments where marketing is expected to drive measurable business impact across brand, patient acquisition, provider engagement, communications and revenue performance.
I specialize in helping organizations bridge the gap between marketing strategy, operational alignment and commercial growth through modern demand generation, attribution visibility, executive communications and data-driven marketing systems.
Known for combining strategic vision with operational execution, I partner closely with executive leadership teams to build high-performing marketing functions, strengthen organizational credibility and create growth strategies that are measurable, scalable and aligned to long-term business objectives.
My experience includes behavioral health, substance use disorder treatment, healthcare technology, SaaS, provider services, health systems and complex multi-location healthcare organizations navigating growth, transformation and market expansion.
Education
MBA, Master of Business Administration
Strayer University | Graduated with High Honors
BS, Communications & Political Science
Middle Tennessee State University | Graduated with Honors
Key Competencies
Career Highlights
One Call
Senior Vice President of Marketing
$1.3 billion leading ancillary care coordination provider in the workers' compensation industry.
- •Transformed a 20-person marketing department into a performance-driven growth engine, owning pipeline and revenue growth and delivering 38.5% average monthly referral growth and 103% MoM increase in sales outreach.
- •Built and scaled a revenue-generating marketing attribution dashboard, establishing record performance baselines with 307K impressions, 8.1K engagements and 2.7K average monthly webinar registrations while driving qualified pipeline and accelerating revenue conversion; increased LinkedIn audience 18% YoY and drove 293K impressions across paid and organic social, with impressions surging 1,700%+ YoY and achieving a 0.72% CTR through optimized paid strategies.
- •Led enterprise rebrand, market repositioning and acquisition integration of Data Dimensions, establishing a unified value proposition, accelerating entry into new markets.
Crossroads Treatment Centers
Vice President of Marketing and Communications
National leader providing treatment options to combat the growing opioid epidemic.
- •Developed comprehensive growth marketing strategy resulting in 14% revenue increase across 100+ centers.
- •Redesigned website driving 12% YoY increase in total traffic and 4.5% increase in organic search.
- •Achieved 545% YoY growth on Facebook, 367% on Instagram and NPS improvement from 71 to 80.1.
CleanSlate Centers
Vice President of Marketing and Communications
National medical group providing physician-led treatment for opioid and alcohol use disorders.
- •Achieved 16% net revenue growth across 80 centers nationwide.
- •Increased NPS from 68 to 81 and improved Google Review ratings from 3.0 to 4.8.
- •Launched direct mail campaigns driving 180% MoM increase in website traffic.
Qualifacts
Senior Director of Marketing
Leading SaaS provider of Electronic Health Record (EHR) platforms for behavioral health.
- •Developed B2B campaigns driving 225% YoY increase in marketing-qualified leads.
- •Achieved 62% increase in closed business.
- •Supported successful close and integration of two merger deals.
PatientMatters
Executive Director, Marketing
A Firstsource Company providing Revenue Cycle Management solutions.
- •Boosted website traffic via social media by 212%, search by 176% and PPC performance by 203% YoY.
- •Developed targeted marketing strategy and led website redesign reducing bounce rates by 64%.
- •Increased sales close rates by 31% YoY.
AMN Healthcare
Senior Director of Marketing
Leading mid-revenue cycle provider (formerly Peak Health Solutions prior to AMN acquisition).
- •Executed full-scale market launches for multiple service lines resulting in 29% YoY revenue increase.
- •Brought eight new products to market within three months.
- •Led all aspects of go-to-market execution including messaging, positioning, creative and sales enablement.
Prime Healthcare Marketing
Vice President of Marketing
Healthcare marketing agency serving healthcare IT clients.
- •Launched multiple healthcare brands with scalable digital and traditional campaigns.
- •Leveraged market trend analysis to enhance ROI and competitive positioning.
Change Healthcare (Emdeon)
Senior Marketing Professional
$1 billion healthcare clearinghouse.
- •Advanced through promotions to lead corporate marketing and directing a 14-member team.
- •Developed company-wide advertising program delivering 4.3 million annual impressions.
- •Created the 'one. more.' campaign generating 341 closed sales with 4,129% ROI.
Want to learn more?
Download my full resume or schedule a call to discuss how I can help your organization achieve its growth goals.